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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 2	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 3	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 4	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 5	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 6	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 7	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 8	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 9	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 10	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 11	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 12	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

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Google Ads Video Professional Assessment Exam Sample Questions (Q44-Q49):

NEW QUESTION # 44
What Google Video marketing objective connects to the goal of people thinking about your brand in decision- making moments?

A. Consideration
D: Action
B. Awareness
C. Perspective

Answer: A

Explanation:
C: Consideration:
The consideration objective focuses on influencing potential customers during the decision-making process.
It aims to make your brand a top choice when users are evaluating options.
Awareness is about initial exposure, action is about immediate conversions.

NEW QUESTION # 45
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Use ''Sign up to our newsletter' as the primary call to action.
B. Address the viewer's desire for food in the first five to 10 seconds of the video.
C. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
D. Explain the company's background during the first half of their video.

Answer: B

NEW QUESTION # 46
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

A. Build a list of relevant keywords.
B. Link Google Ads to their YouTube channel.
C. Install a video code on their website.
D. Prepare a manual bidding strategy.

Answer: B

Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.

NEW QUESTION # 47
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use smart bidding.
B. You'd use conversion tracking.
C. You'd use click-through rate.
D. You'd use Custom Intent Audiences.

Answer: B

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 48
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

A. Enabling Video ad extensions within their Google Search campaign ads.
B. Receiving a reduction on their average cost-per-view.
C. Avoiding double serving ads in the Google Search results.
D. Preventing Google ads from double counting conversions.

Answer: D

Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.

NEW QUESTION # 49
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